Columbus, Indiana Creates Video and Toolkit to Attract New Talent
The Columbus Area Growth Council, an alliance involving entities involved in economic development, tourism and education and business, has worked to create a website designed to attract talent to Columbus via ColumbusTalent.com.
The “talent attraction toolkit,” is designed to answer job candidates’ questions about Columbus involving housing, things to do, available employers and more, and includes a video promoting the city’s features, including affordability and educational opportunities.
There are also four other short videos emphasizing specific attributes of Columbus.
In May 2019, Columbus employed 4,200 people in architecture and engineering jobs, according to the Bureau of Labor Statistics. 1,980 workers were employed by the healthcare sector and 1,600 were employed in the healthcare support sector.
In 2020, the city and other local organizations hope to see those numbers rise as they work to draw more young professionals to the community.
The conversation around attracting young professionals to Columbus began about two years ago, according to Columbus Area Chamber of Commerce President Cindy Frey.
“We didn’t have a comprehensive talent attraction strategy, so we set to change that, to improve that, with this project,” Frey said.
The council is an alliance that includes Bartholomew County, the city of Columbus, the Columbus Area Chamber of Commerce, Community Education Coalition, the Columbus Area Visitors Center and the Greater Columbus Economic Development Corp.